Yes, this is a Google Doc. It's for lending, funding, MCA and finance companies that already have affiliates, ISOs or brokers, and want more of them sending deals.
For lending and finance companies
Your ISOs, brokers and affiliates are mostly asleep. Let's wake them up.
We're main street affiliate brokers. In a nutshell, we use the same strategies the Fortune 500 use, but for lending and finance companies like yours. We help drive leads and sales without paying for advertising, by leveraging affiliates, strategic partners and joint ventures.
Fewer than 10% of the ISOs, brokers and affiliates on your list actually send you deals. Being honest, it's closer to 5%.
YES, Justin! Let's wake up my ISOs and brokers and go find me new partners.
Pick a time below. It's a quick chat to review your offer and see if this would work for you. It's free and there's nothing to sign.
Pick a time that works for you.
Tell us about your program: how many ISOs, brokers and affiliates, and how many actually send deals.
Show up. We'll review your offer and tell you straight what we'd do.
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Let's be real about a couple of things.
A.
Most of your list is asleep.
You have a ton of people who said they'd be affiliates. People you networked with, and maybe a ton who signed up as an ISO or broker. Less than 10% of them actually send deals, probably closer to 5%.
B.
Nobody is really managing them.
There's no real system or person dedicated to managing your affiliates. Even if someone is on it, their job is bringing in business. So messaging people back, building relationships and getting more of them sending deals is a "we should do that" that never happens.
C.
Nobody is out finding new ones.
Beyond a link on your website, there's no active, proactive way of getting new affiliates, ISOs and brokers in the door.
Your list of ISOs and brokers is the cheapest new business you'll ever get. It's just asleep.
🔁 What you'd build if you could
One system that manages the affiliates you have and goes out for more
If you could, you'd have a system that checks in with every affiliate, ISO and broker. One that:
- Checks in with every one of them, not just the handful who already send deals.
- Understands each one: who they are, who their clients are, and what kinds of deals they'd actually send you.
- Remembers the conversation, so the next message picks up where the last one left off.
- Re-engages them and gets more of them sending in more deals.
And at the same time, that same system goes out and finds:
The heavy hitters are the ones that can really move your bottom line: one new relationship that sends more deals than your whole list does today.
That's what we build and run for you.
⚙️ How it works
Five steps. One flywheel.
1Context
We get to know your list
We build the context first. Every ISO, broker and affiliate gets a profile from what you already have: their record, their history with you, every reply and every recorded call. Who they are, who they serve, what they'd send you and what they've sent before.
2Reactivate
We wake up the quiet ones
Every ISO or broker who's gone quiet gets a personal message written from their profile. Not a blast. A real check-in that sounds like someone who knows them, with one easy next step back in.
3Relationships
We turn replies into conversations
Replies get answered. "Check back with me next month" gets a follow-up on the day they asked for. Calls get booked. Every conversation is remembered, so the relationship keeps building instead of starting over.
4Recruit
We go find new partners
While your list wakes up, we go out and reach the people who should be on it:
- new ISOs, brokers and affiliates who already serve your kind of borrower or business owner
- power partners and strategic alliances
- new places and communities where your partners gather
5Launch and grow
We keep them sending
Active partners get a reason to keep sending: a regular newsletter, a fresh offer every month, events, and launches when you have something new. New partners get onboarded into the same rhythm.
We help companies in the finance and lending space turn lists of affiliates, ISOs and brokers into an actual program: one that's proactively creating relationships and reaching out to people to get them to bring in new deals consistently, while also finding and reaching out to new partners to grow your affiliate program.
This creates a flywheel. It brings in new business, opens new doors, and lets you grow without paying for advertising.
🛡️ You stay in control
Your partners hear from you, never from a robot blasting a list
The rhythm your partners feel
- A personal touch every couple of weeks
- A fresh offer every month
- A check-in for anyone who's gone quiet
- Follow-ups on the day they asked for
- A newsletter, events and launches worth sharing
The rules it never breaks
- A person on your team approves every message before it goes out
- Opt-outs are honored for good, the first time
- No promises you didn't approve. Nothing about rates, approvals or outcomes goes out unless your team wrote or signed off on it.
- It remembers every relationship, so nobody gets the same pitch twice
📈 Proof
We've done this with a list of thousands
Dead affiliates, reactivated, for one of the top online funding software companies.
They had thousands of affiliates who'd stopped sending anything. We reactivated 14,000 of them and turned the list back into a source of new business.
We started in lending and finance. If you run a different kind of business, the general version of this page covers every industry where partners can send you customers.
✋ Is this you?
This is for you if
- You run a lending, funding, MCA or finance company and already have ISOs, brokers, affiliates or referral partners, even if it's just a spreadsheet of people who said they'd send deals.
- Most of them aren't sending anything, and you know there's business sitting in that list.
- You want more partners, not more ad spend.
No affiliate program yet? Start here instead: Revenue Partnerships 101 shows you who already has your customers, and the Trust Teardown shows you how we set it up.
Let's turn your list into a program
If you're open to it, we can book in a quick chat to review your offer and see if it's something that would work for you. Pick a time on the calendar up top.